Content Marketing & Brand Strategist

Senior Content Marketing Strategist, StataCorp | College Station, TX | 2019–Present

• Increased inbound lead generation 15% through the development and execution of a persona-driven content strategy across email, social media, and paid channels.

• Drove a 12% sales boost and contributed to $40M ARR by leading cross-functional product launch initiatives and creating strategic messaging frameworks.

• Improved email click-through rates by 30% and achieved 52% year-over-year social engagement growth by auditing, A/B testing, and automating underperforming marketing channels.

• Amplified global user acquisition 16% and bolstered brand recognition through the implementation of a scalable content localization strategy.

• Outpaced projected sales by 20% within the first six months of product lifecycle, by leading successful SaaS product launches, crafting compelling messaging, creative, and go-to-market strategies.

Content Marketing Strategist, Barracks Townhomes | College Station, TX | 2018–2019

• Positioned a $50M real estate portfolio as an industry leader and increased tenant engagement by 45% by launching and executing a cohesive content strategy and creative vision.

• Tripled MQLs, grew lease renewals by 40%, and increased website traffic by 35% through multi-channel marketing campaigns across social media, SEO, paid search, and email.

• Generated 1M annual organic impressions and retained a 100% lease rate for the largest U.S. student housing community through impactful content programs.

• Cut 50% campaign turnaround time and ensured consistent, high-quality execution across properties by developing a scalable property marketing toolkit.

Video Producer, Touchstone Energy | Washington, DC | 2016–2018

• Amplified member engagement by 45% and expanded reach to 42M members through innovative video campaigns deployed across TV, digital, and SEM channels, highlighting impactful community success stories.

• Generated 30M organic impressions and strengthened cooperative brand advocacy by spearheading end-to-end video production, including scriptwriting, filming, and post-production.

• Slashed production time by 30% and enhanced multi-channel distribution efficiency by implementing streamlined workflows and optimizing operational budgets.

Communications Specialist, Midsouth Electric Cooperative | College Station, TX | 2014–2017

• Amplified member engagement by 45% and expanded reach to 42M members through innovative video campaigns deployed across TV, digital, and SEM channels, highlighting impactful community success stories.

• Generated 30M organic impressions and strengthened cooperative brand advocacy by spearheading end-to-end video production, including scriptwriting, filming, and post-production.

• Slashed production time by 30% and enhanced multi-channel distribution efficiency by implementing streamlined workflows and optimizing operational budgets.

Graphic Designer, Drifting Creatives | College Station, TX | 2013–2014

• Fueled a 6% monthly growth in followers and secured new client contracts by leading social media content creation.

• Produced high-impact branding assets, elevating client brand identities and driving revenue growth.